The cosmetics industry plays a leading role in product development and is a highly innovative sector. It is a rapidly evolving consumer goods industry driven by science. What may seem like a simple improvement can sometimes represent a major scientific advance.
SF's purpose for innovation and development R&D is to investigate every imaginable aspect of beauty and well-being, starting with the study of consumer behavior and beauty aspirations, the biology of skin and hair, and especially ingredient discoveries with new technologies. SF's main role in efficacy and safety is through the application of omics analysis.
Thus, SF helps select and develop the best cosmetic ingredients and products that are safe for humans and the environment, and subsequently helps to create or even redevelop products that respond to consumers' ever-changing expectations.
Contact SF Safety Consulting & Innovation to help innovate in your company and break paradigms.